A leading neuroscientist specialising in how the brain works has been lined up to speak at next year’s Advantage conference.

Baroness Susan Greenfield CBE, a leader in research into degenerative diseases such as Parkinson’s and Alzheimer’s, has appeared on radio and TV science programmes, and written books revealing the workings of the brain.

She is a senior research rellow at Lincoln College, Oxford University, and chief executive/chief scientific officer of biotech company Neuro-bio.

Advantage Travel Partnership business development director, Colin O’Neill, said: “I think Susan will be absolutely fascinating with her insight into how the brain functions.

“She will explain to delegates the effect technology has on our brains, as memory is required less, access to information is easy and how the emphasis on facts undermines the need to think and create.”

Registration for the Advantage conference in Bodrum, Turkey on May 14-18 is open with information being sent to Advantage members and business partners this week.