Bookings by Aito Specialist Travel Agents of the association’s ‘All Stars’ tour operator members increased by 13.8% in 2014.
Sales measured through the association’s All Stars scheme, which monitors agents’ sales of the 36 tour operator members in the scheme, were up from £47 million in 2013 to £53.6 million in 2014.
Agents earn points by booking with the association’s All Stars’ operators and can earn enough to cut the cost of their annual membership fee of Aito by as much as half as a result.
The All Stars’ scheme only represents 39% of all Aito’s operators – there are 93 in total.
Aito Agents chairman Gemma Antrobus said: “Sales of All Stars operators through Aito Agents have been growing year on year. Imagine if 100% of Aito operators worked with the trade.”