Simon Greenbury has been announced as the new event director of the Best of Britain & Ireland trade show, which takes place at Birmingham’s NEC in March.


Greenbury has been part of the show’s marketing and PR team for the past 16 months, and has previously worked for Reed Travel Exhibitions on World Travel Market, International Luxury Travel Show and meeting shows including EIBTM, GIBTM and CITBTM.


Working with Bobi’s sales, operations and marketing teams, Greenbury has been charged with developing and growing the show alongside key domestic tourism and venues stakeholders, associations, exhibitors and media partners.


Mark Griffin, group director of Bobi’s owner Diversified Communications, said: “We are delighted that Simon, with his years of experience and knowledge with the travel, meetings, leisure and exhibitions sectors, will be the face and voice of the show going forward.


“Already attracting more destinations, attractions and venues than any other industry show, the event, with the experience of Diversified Communications which organises 17 national and international exhibitions, is set for a bright long-term future.”


Greenbury added:  “I am extremely excited and passionate about this new role. This is a great opportunity to work with the industry in developing the major domestic tourism and venues exhibition dedicated exclusively to UK and Ireland.”


Bobi brings together more than 300 exhibitors – representing hotels, destinations, venues, attractions, industry associations and suppliers – and 3,000 targeted decision makers responsible for organising holidays, trips, breaks, meetings and events for both domestic and international tourists and delegates in the UK. 


Exhibitors committed to this year’s show include Visit England, Visit Scotland, Visit Wales and Tourism Ireland.