Jane Bolton has been named in the newly created role of head of commercial by Sandals and Beaches Resorts.
She joins Sandals from Group Promotions, where she was head of product.
Bolton will be responsible for delivering corporate commercial strategies for Sandals, Beaches and Grand Pineapple Beach Resorts in order to increase trading revenues from the UK and Europe.
She will assist in driving the tactical and promotional sector of the UK and European business and develop the reach of the Caribbean all inclusive company in previously untapped markets.
Sandals recently added two new resorts to its portfolio, and has announced enhancements to others this year.
Director of market development Simon Foster said: “Jane brings a wealth of experience to this newly created role as we continue to drive our ambitious expansion plans for both the UK and Europe.”