MSC Cruises has appointed Chiara Brooker to its sales team in the newly created role of sales manager (trade operations).
Brooker will oversee all aspects of agent liaison, including trade incentives and events, sales campaigns, fam trips and ship visits, and become responsible for the new B2B booking system MSC Book. She begins at the cruise line on March 2.
MSC Cruises managing director, Giles Hawke, said: “We are delighted to be strengthening our sales team with the appointment of Chiara Brooker who starts next week.
“Chiara brings over fifteen years of cruise sales experience with her and is well respected in the industry by travel agents and cruise line colleagues.
“Chiara is the first of our new sales team to join since Janet Parton started as head of sales mid-2015 and heralds the start of our doubling in size in our efforts to better support our agent partners and grow MSC Cruises UK business over the coming years.
“Her enthusiasm, knowledge, expertise and can-do attitude will be a massive asset to MSC Cruises and we are all looking forward to working with her.”
Brooker joins from Carnival UK, where she has held a number of trade-facing roles – most recently as senior sales operations manager.
The appointment comes as part of MSC Cruises’ on-going efforts to restructure its UK sales team and double its size.