Fred Olsen Cruise Lines broke its record for the highest-selling day ever as it took £2.1 million in revenue on Friday (March 6) following the launch of its 2016/17 programme.
The following day was the line’s highest-selling Saturday, with revenue of £1.6 million taken.
Fred Olsen also recorded the highest amount of revenue that it ever taken on a Sunday, with £800,000 in sales being generated on March 8.
Sales and marketing director Nathan Philpot said: “It is fair to say that we were expecting a very encouraging start to the launch of our exciting new 2016/17 cruise programme, but these levels of customer demand are quite unprecedented.
“What these excellent booking volumes show is that – as I said at our PR launch event in London last week – Fred Olsen is all about ‘destination, destination, destination’, and this is what cruise customers are most interested in.
“It is not about the ship; it is not about the amenities on board; it is about where guests can go and what they can experience.”
The top selling 2016 itinerary is Braemar’s (pictured) ten-night ‘German Waterways’ cruise, which will sail along three German rivers – the Elbe, the Weser and the Trave followed by a fjords of Greenland sailing.