Thomson is to open its first Holiday Design Store in London this summer at Westfield Stratford City.
The new opening follows outlets in Gateshead’s Metrocentre, Bluewater Shopping Centre and Sheffield Meadowhall as well as Liverpool, Bristol and Glasgow in the last 18 months.
The stores feature high definition screens and projections featuring destination and hotel content.
An 84” touch screen interactive map, ‘top 10’ holiday lists and live weather information will be available at the new store together with reviews and destination videos.
Social media feeds will be streamed onto screens, with customers encouraged tweet their name and holiday destination.
The store will be zoned with specially designed areas for customers to browse for holidays on their own devices or by using interactive screens.
Tui UK & Ireland retail director Jill Carter said: “Our existing Holiday Design Stores have been a huge success with excellent feedback from both customers and staff and we have already started to introduce elements from these new stores to our existing ones and have implemented changes to 24 so far.
“It’s great that we will now be able to offer this unique and personalised service in London.”
Westfield Europe leasing director Keith Mabbett, Director of Leasing, said: “Recent research carried out by Westfield shows customers are looking to be inspired and excited by the in-store experience – the Thomson Holiday Design store at Westfield Stratford City takes this experience to the next level with a truly immersive and innovative offering.”