An Abta complaints handling workshop is to be held in Manchester following strong demand from members.
The event on July 7 complements two annual workshops held in London.
Delegates will hear from Abta staff on how to use and react to social media and the role of the association’s Code of Conduct.
Speakers will also include Jet2.com customer service manager Chris Flanagan and consultant, Tracey Knott, of JournE Training, who will facilitate interactive workshops.
The workshop is aimed at advisors, executives, team leaders and others in customer relations-orientated roles who frequently liaise with the public.
Abta senior customer support manager Charles Fachiri, who will lead the session, said: “Our complaints handling events are amongst the most popular training event that Abta runs and our aim is to help our members convert complaints from a negative to a positive story.
“With customers increasingly aware of their rights and very demanding about the quality they expect from their holiday, it is essential that companies deal effectively with a complaint when things do go wrong and also know how best to deal with the minority of customers who may complain without good reason.”