Escorted touring operator Exoticca has joined Tipto as it continues to raise its trade profile.
The move follows the premium mainstream touring specialist becoming a member of the Association of Touring and Adventure Suppliers (Atas) in February.
Involvement in supplier marketing organisation Tipto from January 1 comes as the online operator continues to build on its UK and Irish travel agent base following its first 12 months of targeting the trade.
Exoticca takes Tipto’s membership up to 24 suppliers for next year.
Chairman Nick Hughes said: “Exoticca is a great addition to our supplier portfolio, bringing a new dynamic to our already strong operator base with its next-gen set up.
“I have no doubt the team will benefit from Tipto’s extensive agent community and our tried and tested event formats, allowing them to reach their trade objectives of meeting more agent and building strong, meaningful relationships in 2025.”
Exoticca UK & Ireland managing director Neil Sealy added: “We have made fantastic progress in launching to UK and Irish agents over the past year, and our product, prices and online booking platform have been particularly well received.
“As our B2B business continues to grow, we are looking to support this growth by increasing our team and expanding our reach to agents.
“Tipto is a highly respected name in the travel B2B space, providing great opportunities for agents and operators to connect through events and online resources, and joining Tipto is therefore an obvious step in our B2B growth plan.”