Jet2holidays has launched an AI-powered conversational search function for agents which it says will “differentiate us from the competition”.
The feature, called AI Conversational Search, was unveiled by director of digital James Malyon (pictured) at the operator’s annual conference in Paphos, Cyprus.
Malyon said the new innovation, which is available to use from today, will “change the kinds of conversations you have with your customers and maximise your chances of getting a sale”.
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“This is truly transformational; we’re at the forefront of innovation with this technology, this hasn’t been done before,” Malyon told delegates.
“We’ve all seen chatbots or OTAs delivering a searchable filter, but that’s really bog-standard stuff and nobody wants more chatbots, everyone is sick of them.
“We wanted to give you something that will bring real tangible value to your experience.”
Malyon played a video to show agents how the technology will work, which was met with cheers from the audience.
The interactive function enables agents to enter a specific prompt into a search box, based on their customer’s wishes and requirements.
AI Conversational Search then reveals a list of results, ranked by their suitability.
Malyon said the new search function, which is powered by Google Vertex technology, is designed to deal with more-complex queries and will “help you find the perfect holiday for your customer”.
“While you all have an incredible wealth of experience and knowledge, it is impossible to know the intricacies of every single holiday,” he added.
“With the way the world is changing, customers are going to be coming to you with much more detailed needs and requirements. The reality is, if we’re not on the front foot, we could be left behind.”
AI Conversational Search went live on Jet2holidays’ trade website today.