Homeworking agency Travel Counsellors has launched its “most ambitious” peaks campaign ever, with the tagline ‘We Go Beyond’.
Running for 10 weeks, from December to February, it features nearly 50 supplier partners and a wide range travel products, from beach holidays to wellness retreats and cruises.
Assets include a digital brochure, social media images for agents to share, dedicated email and e-card templates and weekly live marketing updates via Travel Counsellors TV (TCTV).
The launch video features real-life customer stories demonstrating the lengths to which Travel Counsellors will go for their customers – from returning lost wedding rings across continents to fulfilling a young girl’s dream of seeing an active volcano before losing her sight.
Liam Howley, chief marketing officer, said: “‘Going beyond’ has always been at the heart of what we do.
“This campaign is about more than destinations – it’s about the human relationships, stories and extraordinary efforts that set us apart.
“‘We Go Beyond’ reflects our commitment to creating unforgettable moments and delivering a level of service that consistently exceeds expectations.”
The company’s annual Travel Tracker survey of 2,000 Brits found that more than half (55%) of respondents plan to spend the same amount on holidays in the next 12 months as they did last year, while more than a quarter (29%) intend to increase their travel spending.