Alexander Davies has joined Riviera Travel as key account manager for the north on a 12-month fixed term contract.
He previously worked as an account manager at Red Bull.
The appointment brings Riviera’s dedicated trade team to eight people.
Davies will focus on building relationships with the river cruise and escorted tour specialist’s travel agent partners.
He will report to Claire Hills, national sales manager for retail and OTAs, who said: “We are excited to welcome Alexander into our growing team.
“He brings a great blend of energy and innovative thinking, and his skillset will support our long-term goals as we aim to grow trade engagement in the north.”
Davies added: “I’m thrilled to be joining the experienced trade sales team at Riviera Travel and look forward to working with our key partners across the northwest.
“Drawing on my knowledge of the region and sales expertise, I’m excited to build strong relationships with agents, helping them effectively promote our exceptional range of travel experiences and contribute to the company’s continued growth.”