B2B operator Gold Medal will be offering travel agents the chance to win £1,000 each week as part of its annual peak season marketing campaign.
The dnata Travel Group UK brand will launch the Gold Medal Holiday Sale on January 2, along with a 96-page brochure with more than 90 offers and an online hub with marketing assets.
The Grand Giveaway incentive will run during January and February, enabling agents who make a package booking to have the chance of winning £1,000 every week by registering their sales.
Winning agents will be announced on Facebook every week.
Agents can also earn up to £1,500 Farebank Rewards on all Gold Medal package bookings.
Sarah Lancashire, marketing director, said: “The Gold Medal Holiday Sale has proven popular among agents over recent years, supporting them in inspiring their clients looking to book throughout January and February and beyond.
“That’s why. as we enter 2025, it made perfect sense to update the campaign that agents have come to know and love with more unforgettable getaways and competitive offers at their fingertips.”
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