Chinese tech-driven travel distribution firm DidaTravel has claimed record 2024 sales from the UK outbound market helped by agents accessing its portfolio.
Year-on-year business volumes more than doubled over 2023 levels, although actual figures were not disclosed.
The top five destinations booked through Dida’s platform from the UK were Dubai, New York, Phuket, Paris and Tokyo.
After a strong start to the new year, the Shenzhen-based company aims to maintain the growth trajectory in the UK market with a target to increase sales by a further 100% in 2025.
The UK outbound market has been a key strategic focus, where the team has worked to ensure that Dida’s global hotel portfolio of more than 75,000 directly contracted properties are available.
UK sales director, industry veteran Paul Riches, said: “We’ve invested significantly more resources in technology, product and customer care to support the UK trade, particularly over the last 18 months, and we are now reaping the benefits.
“Our highly competitive hotel portfolio, featuring over one million properties globally with more than 75,000 direct contracts, are now available on the main travel tech platforms, as well as via our leading API, so most UK agents can fully benefit from Dida’s reach, which was not necessarily the case even 12 months ago.
“This is contributing significantly to our strong results in the UK market.”