Not in the Guidebooks has brought out a low deposits campaign to encourage bookings for holidays in two years’ time and just under in Lapland.
The ‘Magic Won’t Wait’ promotion offers holidays for £99 deposits on bookings made from now until April 30, for departures between December 2026 and March 2027.
It aims to encourage agents to secure clients’ Lapland holidays by creating a sense of urgency that special holidays should be planned, budgeted for and booked now under the slogan Don’t Let the Magic Slip Away.
Sales director Debbie Sowden said: “With Lapland trips becoming increasingly popular over the last few years, we have been securing more and more premium capacity to make sure our agent partners have additional availability to offer their customers, as these trips often sell out quickly and early.”
Availability is now available to book for December 2026 onwards at the operator’s Northern Light Village locations in Pyha, Levi, and Saariselkä with the low deposit incentive.
These feature exclusive glass-roof accommodation for two, three and four-night breaks in Finnish Lapland in a ‘prime’ position to see the Northern Lights.
The campaign puts a special focus on the ‘magic’ of Lapland and activities ranging from husky sledding and meeting Santa to witnessing the Northern Lights.