Princess Cruises is preparing to take TV singing competition The Voice to sea.
The Voice of the Ocean sailings will start in October with Regal Princess, followed by Royal Princess and Caribbean Princess in November, before further sailings next year.
There cruises will host karaoke sessions for over-16s and opportunities to audition before fellow guests and cruise staff, who decide which hopefuls go further.
Selected singers will be assigned a mentor before a live show on the last night of the cruise. Coaches will pick team members before the audience votes for a winner.
Adrian Fischer, entertainment vice-president at Princess Cruises, said: “Guests will perform on a high-tech set almost identical to the hit show, including rotating red chairs and a live Princess band with backup singers.
“We’re excited to foster undiscovered talent.”
The initiative is part of Princess’s ‘come back new’ tagline.