Neil Beard, former Lowcost Travel Group head of worldwide purchasing, has joined Superbreak.
He has become head of product and purchasing for London, reporting to sales and product director Jane Atkins.
Beard will be responsible for the short break operator’s portfolio in the capital.
Before Lowcost Travel Group, Beard spent six years contracting hotels for the London Olympic Games.
Atkins said: “Neil brings a wealth of experience to SuperBreak both from a London and buying perspective.
“We are excited to have him on board to help us maintain and grow our London product portfolio.”