A boom in British breaks helped boost profits by a quarter at the parent of Butlins, Haven and Warner Leisure Hotels last year, according to weekend reports.
Pre-tax profits for Bourne Leisure rose from £82.3 million to £101.9 million for the year to December 31, 2014.
This was aided by a £16.5 million tax credit from VAT overpaid on caravan contents.
Turnover for the year was up by 4% to £895.5 million at the company which provides holidays for more than four million families a year.
The company spent £116.1 million on hotels and leisure parks, including creating an £18 million lakeside chalet village at Butlins in Minehead.
Bourne Leisure paid out £46 million in dividends during the year plus £33 million at the end of the year, the Mail on Sunday reported.
The company is jointly owned by the families of the original founders, Peter Harris, David Allen and John Cook, and has 12,500 staff.
Butlins managing director, Dermot King, is leading figure in the group lobbying for a cut in the VAT rate for the UK leisure industry.