Consumers holding loyalty club memberships from cruise lines, hotel groups and tour operators will be able to join a new MSC Cruises club which will automatically match their existing level of benefits.

Membership of the MSC Voyagers Club guarantees a 5% discount on cruise prices, with tiered ‘Classic’, ‘Silver’, ‘Gold’ and ‘Black’ rewards levels offering different on-board privileges.

The Italian line’s loyalty scheme also offers members access to special ‘Voyagers Selection’ sailings with additional discounts of up to 15%.

The tier level new members are assigned will match as closely as possible with the level of benefits they are receiving from their existing scheme, according to the line.

Members can then book direct or via a travel agent.

The ‘status match’ programme has already been introduced in countries such as the US, Italy, Germany and France and is being extended to the UK from October 26.

MSC Cruises executive director UK and Ireland, Giles Hawke, said: “The status match programme has already proved to be a great success in other countries so it is great news guests in the UK can now enjoy its benefits.

“The scheme is a great way of encouraging those who have not tried MSC Cruises to join us and understand what our Mediterranean way of life is all about while retaining all the perks and privileges they are used to.

“We are sure the initiative will help our trade partners by encouraging customers to try something new.

“Selling MSC Cruises is great for agents, who benefit from best-in-class commissions, including pre-purchased extras such as shore excursions and drinks packages.”