Broadway Travel Services could phase out two of its brands over the next 12 months as it admits there is overlap between them.
The group, which held its seventh annual conference at the weekend in Madeira, revealed a 23% increase in turnover to £204 million for the year ending September 30, 2015. It is targeting a £230 million turnover next year.
The group’s brands include Broadway Travel, Qwerty Travel, Directline Holidays, Inspired Luxury Escapes and Bedswithease.com.
Managing director Adam Pardini said: “Will we keep all the brands? Probably not, but the majority we will. Over the next 12 months we might see the phasing out of one, probably two, of the brands.”
This would follow a thorough review of what the brands stand for and the product they sell.
Pardini admitted that having a large portfolio of brands, some of which compete, could be “slightly confusing” for customers.
But he said it also gave the group “two bites of the cherry” in terms of attracting customers.
Qwerty Travel – bought last November – and Broadway Travel have some overlapping product.
But Pardini stressed there were no plans to close any of its four call centres. “We need all the offices we have,” he said.
Broadway is continuing to look at opportunities to fill gaps in its portfolio, such as in the long-haul and ski markets.
“It’s not that we don’t currently sell long-haul or ski,” said Pardini.
“We do, but not in the volumes that we could say we are a specialist [in those markets].”
Pardini said there were no plans to buy retail shops; all Broadway’s businesses are call centres, online or homeworking operations.