Tui’s Peter Long and Labour MP Ed Balls will speak at next year’s Institute of Travel and Tourism conference.

Steven Freudmann, chairman and chif executive of ITT, announced that the conference would be held in Tel Aviv, Israel, during the institute’s annual president’s dinner in London last night.

The conference will be held between June 6 and 8, with flight rates available with Israeli national carrier El Al.

The ITT conference was last held in Israel 22 years ago, and this year’s conference was held in the Gulf emirate of Ras Al Khaimah.