Former Azamara Club Cruises business development manager Sonia Limbrick has joined the team responsible for the Port of Dover.
Limbrick joins the port as head of business development.
Speaking about her appointment, Limbrick said: “It’s important to have an understanding of the expectations of cruise lines and their guests – what they are looking for in a port, what their guests expect when they arrive.
“I live just along the coast from Dover, I grew up in Canterbury, so I know what fantastic attractions Dover and the surrounding county of Kent have to offer to cruise guests.
“A large proportion of cruise guests come from the US, Canada and Europe, and for them Dover is an iconic place to sail into with its castle and white cliffs. Our aim is to build on that history.
“I want more cruise lines to not only come into the Port of Dover but also to stay longer on each visit. We can truly deliver destination immersion here in the garden of England.”
Barbara Buczek, the port’s director of corporate development, said: “Sonia’s strong background in cruise sales and her success in growing Azamara’s business in the UK will give us a valuable insight into what the industry wants from us.
“Sonia will be focusing on strengthening Dover’s relationship with cruise lines and other stakeholders within the travel industry.”