Bristol airport is to gain a low-cost transatlantic link via Iceland from next summer.
Icelandic budget carrier Wow Air is to start flights to Reykjavik to connect to onward services to the US and Canada.
Services from Bristol start on May 13, 2016 and will run three times a week with a lead-in of £39 one-way. The lowest fare to North America will be £99 including a stopover in the Icelandic capital.
The flights will connect to routes to Boston, Washington, Montreal, Toronto, Los Angeles and San Francisco.
The Canada services start on May 12 and May 20 respectively and to California in June.
A320 aircraft will operate the Bristol to Reykjavik link with single-class A321 and A330-300 aircraft operating the routes between Iceland and North America.
Wow Air founder and chief executive, Skúli Mogensen, said: “As one of our strongest markets we are delighted to continue to grow Wow air’s presence in the UK.
“Bringing our ultra-low-cost transatlantic model to Bristol will make flying to the US and Canada much easier for those in the southwest and Wales.
“We hope our low fares will give holidaymakers in these areas the chance to travel further afield than previously planned, whilst enjoying great service, delivered with a smile.”
Bristol airport chief executive, Robert Sinclair, added: “We are thrilled that Wow Air has chosen Bristol as its first UK regional airport, providing low-cost flights to the USA and Canada via the world-class Reykjavik hub.
“Currently, over a million people a year travel between the southwest and Wales and North America, including an estimated 250,000 inbound visitors.
“Until now, the majority have flown to and from London airports to do so, clocking up additional time and costs in the process.
“This new link will enhance both the convenience and affordability of flights to several American destinations, including Los Angeles and Washington DC, giving people more reason than ever to choose to fly local.”