A £1.2 million media spend on terrestrial and multi-channel TV is promoting Brittany Ferries’ routes to France and Spain during the turn-of-year peak booking period.
Adverts are appearing in the Meridian, Wales, Westcountry and Central regions as well as on video-on-demand outlets, in cinemas, newspapers and online.
The campaign promotes Brittany Ferries’ ferry sailings and holidays, highlighting the range of gites, hotels, casas and camping opportunities available.
It was created by Brighton-based advertising agency Designate whose clients also include Liverpool Victoria, Columbus Direct, Mark Warner, Audley Travel and Priority Pass.
The ferry company’s head of marketing, Richard Price, said: “This is an evolution of our successful brand campaign last year with a renewed focus on the breadth of the Brittany Ferries offering, particularly our sail-and-stay holiday products.
“We’ve had a very successful year and I am sure this new campaign will introduce even more travellers to the convenience of travel from Portsmouth, Poole and Plymouth as well as the quality of our premium service and value of our holiday packages.”
Jason Triandafyllou, partner at Designate, added: “We have been working closely with Brittany Ferries since the middle of 2015, and we are excited about the coming campaign, given its importance for generating both ferry and holiday bookings in 2016.”