HOTEL representation company Flag Choice is to add 100 properties to its Australia and New Zealand portfolio over the next five years.
It currently markets 487 hotels in the Australasian region but plans to increase the total to 600 to offer clients a full range of its four brands, Comfort, Flag, Quality and Clarion in a wide range of destinations.
Chief executive officer Rayden Crawley said:”We have been looking at the gaps in each of the brands and plan to add properties in capital cities, major regional cities and typical resort coastal areas. We also want to tap into other areas such as lodges, which are often tied up with ecotourism.”
To promote its existing properties, Flag Choice has launched a series of flydrive brochures, a hotel pass brochure and a directory.