Attraction World announces management restructure

Attraction World has appointed a new senior team after acquiring leisure brand Day Out With The Kids earlier this month.

It is hoped the new team structure will drive further growth. Day Out With The Kids, established in 2005, is a website for finding family days out throughout the UK.

Attraction World managing director Paul Stobbs will become group chief executive, focused on leading Day Out With The Kids, while group sales and marketing director Tony Seaman will take on day-to-day responsibilities for brand and product for the new acquisition and also act as chief operating officer at a group level.

Under the new structure, which is effective immediately, Simon Applebaum is appointed to the role of managing director, tasked with leading Attraction World’s base in Kings Norton, Birmingham.

Applebaum joined Attraction World in 2013 as head of marketing and joined the board in 2014 with additional responsibility for product and commercial, having previously held marketing, commercial and IT roles at, Club 18-30 and Affinion International Travel.

Director of sales, Nick Hughes, who has been with the business for more than six years, will become director of sales and marketing.

Former business development manager Nicola Harper has become national account manager. Paul Cripps will continue as finance director across the group.

Applebaum said: “I’m very excited to be taking Attraction World forward with an incredible leadership team alongside me.

“We’ve long been the travel trade’s favourite tours, excursions and attractions provider and we’re incredibly motivated about our plans for the future which include continued international expansion, a large investment in our platforms for agents, improving our already impressive product offering and taking our revenues to record levels over the coming years.”

The firm said given the fact the new management team has already been with the business for a number of years, it will be “business as usual” for trade partners.

Stobbs added: “We have great confidence in Simon to further grow Attraction World, his experience leaves the business in safe and ambitious hands and we can’t wait to see the next chapter of the business come to fruition.”

Seaman said the new structure has seen around six new jobs created across the group and no redundancies.

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