Riviera Travel has promoted Will Sarson to the newly-created role of product director.
The new position will see him join the operator’s executive team and report to chief operating officer Robin Shaw.
Joanne Lynn remains as head of product, Europe, for the river cruise and escorted tour specialist.
More: Riviera Travel to release 2026 programme two months early
Riviera Travel adds 16 new options to 2025 Europe portfolio
Riviera Travel launches 40th anniversary cruise sales incentive
Sarson has been with the operator for nine years, most recently as head of product cruise and long-haul.
Chief executive Phil Hullah said: “Product is already a crucial part of our business but as we move into the next stage of our development, our ability to innovate, develop and deliver the right products at pace will be vital in underpinning our ambitious plans.
“Therefore, the time is right for a specific product role, with Will firmly at the helm.
He added: “Will knows our business and our customers inside out, has deep experience in driving innovation and has also led our long-haul product category, as well as more recently picking up responsibility for river cruise and ocean.
“His remit will now expand to cover all product categories including Europe, supported by Joanne Lynn, who remains as head of product, Europe.”
Sarson said: “Curating the perfect holidays for our customers has always been at that heart of Riviera and I am thrilled to be taking the lead on that as we enter a very exciting period.
“I’ve been with the business for close to a decade and in that time have overseen many new innovations such as our solo traveller programme, Walk & Discover active holidays and more recently our Signature escorted touring range.
“I am looking forward to working alongside our passionate team of product experts as we prepare to welcome new ships to our fleet and further enhance our range of touring holidays.”