The themes of luxury, romance and fun/active are to be highlighted in a new advertising push by the Antigua & Barbuda Tourism Authority.
The budget has been doubled for this advertising campaign compared to last year.
The print and digital campaign, which breaks on April 20, aims to generate bookings in the traditionally quieter summer period for the following peak season.
Operators contributing to the campaign include Kuoni, Hayes and Jarvis, ITC Luxury, Caribtours and Gold Medal plus direct-sell Virgin Holidays and BA Holidays. Virgin Atlantic and British Airways are also participating.
The Caribbean islands’ tourist office wants to continue the momentum of positive visitor growth over the past year where June to December 2015 saw a double digit increase.
The new adverts are the second phase of an ‘Our island life’ theme which started in November.
Antigua & Barbuda Tourism Authority UK and Ireland sale and marketing vice president, Jean-Marc Flambert, said: “Antigua and Barbuda is committed to increasing numbers and value of tourism to the island.
“Ahead of new hotel openings in the coming years, we need to grow the demand and awareness for the islands.
“We hope that this campaign will increase business for tour operators and travel agents selling Antigua and Barbuda.”