The Olympic Games and European football championships are among sporting events to be screened on Cunard, P&O Cruises and Princess Cruises ships this summer.
Both Cunard and P&O Cruises will broadcast the 2016 Olympics from Rio de Janeiro and UEFA Euro 2016 matches on all of their vessels.
Princess Cruises is to show the football on its dedicated UK ship, Emerald Princess.
Cunard and P&O Cruises ships will air a number of other events including Wimbledon tennis, the British Grand Prix, Ryder Cup golf and the Champions League Final on Saturday.
Princess Cruises will show the sporting events on five of its ships including Emerald Princess and Royal Princess, which is based in the Mediterranean this summer.
The major sports events will be available to view in cabins, bars and top deck cinema screens.