Hoseasons has heralded 2016 the “year of the short break” after a 16% jump in short break bookings so far this year compared to the same period last year.
The self-catering specialist said there had been a surge in demand for three and four night breaks across its UK lodge, park and boating locations.
Short break sales through third-parties, including high-street travel agents, are up 10% this year.
The number of holidaymakers booking more than one short break with the domestic tour operator is also up, by 12% year on year.
Managing director Simon Altham said: “These figures clearly show our customers’ holiday habits are changing. Many are working longer and harder, so it’s easy to see why taking several UK short breaks that allow them to relax, recharge and catch up with family or friends, is becoming appealing.”
Short break bookings for the Whitsun half-term last week were up 28% compared to the same week last year, which Altham attributes to families looking for safe destinations near to home.
So far this year Newquay is the most popular short break destination while Devon, Somerset and Dorset combined have seen the biggest regional increase with bookings up 40% compared to last year.
Short break sales currently account for 68% of Hoseasons’ business.