Olympics winning cyclist Sir Chris Hoy is to speak at the Advantage Travel Partnership conference next year.
The 11-time world champion and winner of six Olympic gold medals will be keynote speaker at the event at Club Med Opio en Provence in the south of France on May 12-15.
The conference will consider the powerful combination of smart technology and human service to enhance the world of travel.
Advantage business development director, Colin O’Neill, said: “The Advantage Travel Partnership has created an enviable reputation for the quality of its keynote speakers and having Chris address our 2017 conference very much continues this tradition.
“With the conference theme of Man & Machine, we could not think of anyone who better epitomises this harmony.”