Peter Till has moved from Carlson Rezidor Hotel Group to become UK managing director for Choice Hotels Europe.
Based in London, he will be responsible for the expansion of Choice’s UK hotel portfolio as well as enhancing the services provided to existing franchisees in the UK.
He will take charge of the development and implementation of Choice’s strategic business plans, directing the day-to-day operations of the UK business, including franchise services and portfolio management.
Till has almost 40 years of hotel industry experience and spent the last six years as UK head of development and asset management for Rezidor.
Previously he held a number of vice president-level hotel development roles for Marriott and Ritz-Carlton both in Europe and the US.
Mark Pearce, senior vice president, international division, for Choice Hotels, said: “We have aggressive growth plans for Europe and I’m pleased that such an experienced hotel franchisor and developer as Peter is going to be leading our efforts in the UK.”
Till said: “I have long admired Choice as one of the world’s leading hotel companies and look forward to expanding its UK business.”