Iberia joins Japan Airlines, British Airways and Finnair today in a joint business between Europe and Japan.
The four airlines will share revenue and co-operate on scheduling and pricing between Japan and Europe, providing more flexible routing options and fares.
Japanese regulators gave approval in August to the airlines’ plans to include Iberia in the alliance between BA, JAL and Finnair.
The Spanish airline starts today with non-stop flights three rimes a week between Madrid and Tokyo.
The agreement also strengthens the Oneworld alliance and enables it to compete more effectively around the world with other global alliances.
Passengers will be able to mix and match flights on all four carriers for the most convenient scheduling and best pricing.
Online booking capability and check-in will be available with any of the four airlines, regardless of which is being flown.
Integrated customer support across the four airlines will be provided plus greater connectivity in case of flight disruption.
The addition of BA sister carrier Iberia means adding Madrid as a fifth gateway, together with Helsinki, Heathrow, Madrid, Tokyo Haneda and Tokyo Narita, enabling travellers to reach over 200 destinations in Europe and 59 in Japan.
BA chief executive Alex Cruz said: “The addition of more European flights to Japan, along with the benefits of co-ordinated schedules and frequent flyer rewards is fantastic news for consumers. Iberia’s direct flights between Narita and Madrid will be a very popular addition.”
JAL president Yoshiharu Ueki said: “Japan Airlines is striving to enhance its presence in Europe, and we believe that the start of the four carrier joint business between Europe and Japan will provide more seamless access, consistent services and more travel choices for our customers.”