Jet2holidays will be introducing villa packages from summer 2018.
Head of product Zoe Towers said the packages will include car hire as standard and holidaymakers will have access to reps by appointment.
It will start with a portfolio of around 600 villas, most of which will be in popular destinations such as Majorca, Menorca, mainland Spain and the Algarve, and there are plans to grow the range in the future.
Jet2 Holidays’ £60 deposit will also be available on the villas product, which will tie into its existing flights from its airline’s nine UK bases.
Towers, who said Jet2 had been exploring the idea for a couple of years, added: “It’s taking the concept of a package holiday and applying it to villas.
“We knew we wanted to introduce villas but we wanted to make sure it was with the right partners.
“It needed to be partners with good quality stock that meets health and safety requirements and high levels of customer service.”