Phil Turner is to spearhead the growth strategy for Broadway Travel Group.
He has been promoted to the main board of the agency group as product director.
Turner has been with the company for 15 years, starting as a sales manager and working his way up to product manager and then head of product.
He will oversee the expansion and development of Broadway Travel Group’s product portfolio in his new role.
Chief operating officer Jill Mitchell said: “Phil has proved himself to be a dedicated and passionate member of the company, and his drive can be measured in how much our product range has grown and diversified whilst he has been at the helm.
“This new role will see him leading our product teams in further innovating and developing our portfolio of exceptional value holidays.”
Turner added: “Over the last few years, we have been growing our product portfolio and that was down to having a great team and partnerships. 2017 is going to be even more exciting for what we have in store.”