LONG-haul specialist Jetset has expanded its range of tailor-made itineraries in the US to offset any economic downturn.
The Manchester-based operator, launching its 1999 All America programme, is targeting the independent holiday market after claiming it can withstand a tough year more than traditional packages.
Head of marketing Roddie MacPhee said:”The economic climate is a little unsettled this year and we believe the tailor-made market is less vulnerable than the package market.
“With this in mind we have expanded the range of options available within the programme and carefully chosen areas to encourage a steady growth.”
The operator’s second dedicated brochure to the US has been increased in size by 30% to 68 pages. While the west coast remains the major focus – with 30% of US sales for California alone – Florida has been expanded along with a USIsland Holidays section.
The Hawaiian islands of Oahu, Maui, Kauai and Hawaii itself are featured in the section along with the Bahamas, Jamaica and Barbados.
Four new cities have been added – Minneapolis, Houston, Dallas and Denver. Each can be taken either as a short break or as an add-on.
Other new product includes drive and stay where customers can arrange pre-planned itineraries and sight-seeing tours but also have thefreedom to hire a car and explore the area independently.
MacPhee said a dedicated New England section has been added due to customer demand. Cape Cod, Martha’s vineyard and Nantucket are featured.
New England prices lead in at ú461 per person for seven nights.