Eurotunnel UK passenger marketing/sales director Peter Stratton has attacked the lack of a generic UKadvertising campaign by the French Government Tourist Office.
He said the FGTOshould be concentrating on promoting the destination and attracting new customers to a mature and stagnant market.
Rather than investing in new technology, Stratton argued the FGTOshould be copying the successful advertising campaigns of Spain, Australia and Wales. “They have fantastic, simple advertising messages that whet the appetite. Maison De La France should stop trying to be all things to all regions.”
FGTO deputy managing director Pascal Visintainer defended its approach saying France was a well known destination that did not need generic advertising campaigns.