Advertising push turns attention onto region’s outdoor pursuitsTHE Voss region of Norway is set to attract a10% increase in British visitors this summer after the launch of a ú280,000 three-year campaign across Europe to raise the profile of the area.

April 10, 2000, 12:45

Booked up: promoting the new Voss activity programme in London are, from left, Frank Berg Nilssen, Voss Promotion Company; Per Maeland, Jarl Hotel, Voss; and Helen Bouron, American Express