Agents are being offered to chance to enter a prize draw to win a trip to Cape Town as part of a new booking incentive run by If Only.
The luxury operator is providing fam trip places to eight agents in return for bookings made to Africa until September 15.
Double entries will apply for trips booked that include flights with British Airways.
The incentive is part of a wider three month multi-channel campaign promoting holidays that include flights with the airline.
If Only will provide marketing material to help agents to engage their customers, from email marketing and blogs to a host of social media offers and content.
The operator will also provide agents and with top offers with BA, including upgrade options to drive bookings for higher value tickets.
If Only is offering a four-night break to the South Africa winelands, staying at Mont Rochelle in Franschhoek on a bed and breakfast basis starting at £2,029 per person.
A five-night all-inclusive stay at Riverdene Family Lodge on the Shamwari Game Reserve starts at £10,919 for two adults and one child sharing including game drives.