Air India is using new advertising to showcase an upgraded flying experience with new Airbus A350 aircraft due to fly from Heathrow next month.
The ‘Better Non-Stop’ campaign is running throughout August as it prepares to deploy A350-900 to Delhi from September 1.
The promotion comes as the airline embarks on the next phase of a five-year transformation plan.
The new aircraft feature 28 private suites in business class with full-flat beds in a 1-2-1 configuration, 24 premium economy seats arranged in a 2-4-2 configuration in a dedicated cabin and 264 economy seats in a 3-4-3 configuration.
Each business suite provides direct aisle access, sliding privacy doors, and a personal wardrobe.
All seats across cabins on the A350 come with the latest-generation Panasonic eX3 in-flight entertainment system and HD screens offering more than 2,200 hours of entertainment content.
The adverts will run across 9,000 train panels, 300 taxis as well as digital screens in London offices and shopping centres.
The campaign will also feature on the Heathrow Express and at Heathrow Terminal 2, where Air India operates 31 flights a week.
Head of marketing, loyalty and e-commerce Sunil Suresh said: “It has been fantastic to deliver this advertising campaign across London, which is a true manifestation of the Air India transformation journey.
“We are excited to reach many new travellers in London and become their preferred choice when travelling to India and beyond, especially onboard the brand-new Airbus A350-900. Air India has embraced a fresh identity, and this is only the beginning.”