Former Virgin Atlantic vice president of holidays and global sales Rachel Wilton has been recruited by Celestyal.
She teams up with the line’s chief commercial officer Lee Haslett, who was previously global sales vice president for the airline.
In the newly-created UK-based position as vice president of revenue, product and shore experiences, Wilton will be responsible for the development of pre- and post-cruise experiences for the agent community, enhancing the shore excursion programme and executing the company’s revenue management strategy.
She will lead global revenue and inventory management, shore excursions and data analytics teams to strengthen Celestyal’s demand forecasting, dynamic pricing and inventory management.
Wilton will also foster key partnerships with tour operators, hotels, airlines and excursion providers.
Haslett said: “We are thrilled to welcome Rachel to our leadership team.
“Her exceptional strategic vision and proven track record in driving profitability and operational excellence make her the perfect fit for Celestyal.
“We are confident that Rachel’s leadership and innovative approach will play a pivotal role in propelling Celestyal into its next phase of growth and success within the cruise industry.”
Wilton added: “I am eager to contribute to Celestyal’s ambitious growth in product development, revenue generation and shore experiences as we expand into new destinations.
“I look forward to collaborating with a fantastic team and our esteemed partners and agencies within the industry.”