Icelandic domestic routes run by Air Iceland Connect will be integrated into a single stronger Icelandair network.

All sales and marketing efforts will be joined under the Icelandair brand from March 16.

A simplified booking process and a unified distribution system has been promised together with an improved and consistent customer experience across the entire route network. 

Icelandair said: “The objective of this integration is to ensure a sustainable future for domestic operations in Iceland and the West Nordic region, while also strengthening and simplifying the company’s operations. 

“Local destinations all around Iceland – Akureyri, Egilsstaðir, Ísafjörður, and Vestmannaeyjar – as well as Greenland, will gain visibility on Icelandair’s website through one search, one ticket and a connection to the route network in Europe and North America making it easier than ever before for international tourists to explore the country once relevant travel and Covid restrictions lift.”

Domestic and regional flights will be operated under Icelandair’s FI flight numbers although the companies’ operating licenses remain separate.

“The product range and the services available on domestic flights are currently being reviewed, with new products and services also in development which will be introduced in the spring,” the airline added.

Icelandair chief executive Bogi Nils Bogason said: “The integration of Icelandair and Air Iceland Connect is an important step that will contribute to a stronger and more streamlined airline and improved air transport across our domestic and international route network. 

“This is a complex project that we will take in steps. That’s why we put great emphasis on clear communication with customers and open dialogue with key stakeholders around Iceland about how we will ensure the development of domestic flights with the value and experience of our customers in mind.

“In the long run, as our domestic flights become more visible in Icelandair’s booking engines we hope to see our customers from Europe and North America connecting to domestic destinations across our homeland.”