Andrew Fish is joining Norse Atlantic Airways as UK head of sales from July 1 as the low cost long-haul carrier re-confirms its commitment to the trade.
Fish most recently worked for Kazakhstan airline Air Astana as part of a 25-year industry career including spells at Finnair, HRG, Gulf Air and Bmi.
He will focus on strengthening current agreements while seeking new opportunities to work closely with the travel trade to ensure that Norse Atlantic is reaching and engaging a wider customer base, according to the carrier.
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Chief commercial officer Bard Nordhagen said: “We remain committed to working closely with the travel trade and this new role in the commercial team will strengthen our presence in the UK market and ensure that a wider audience has access to our affordable fares.”
Fish added: “I am looking forward to forging strong relationships between Norse Atlantic and the UK travel trade.
“By working together, we can offer travellers affordable fares combined with exceptional service, redefining the long haul experience.”