More than a quarter (26%) of parent holidaymakers are considering taking their children out of school early – or have already done so – to save on costs, according to research.
Other sacrifices being made to save money include cutting holiday length (44%), working while away (35%) and flying at antisocial times (38%).
Surveys by global insights and research agency Opinium found more than half (51%) say the cost of living will have an impact on their holiday habits, and 22% are not going on holiday at all this year.
For two in five (40%) of those not intending to go away on holiday this year, it is because their finances will not cover the cost.
Almost half of those polled (47%) have or are considering holidaying somewhere cheaper and 41% are only travelling with hand luggage.
Others are changing their spending habits to allow them to go on holiday as usual – with 17% spending less on going out, 13% spending less on personal items such as clothing and 11% minimising their daily spend on groceries and transport.
Meanwhile 15% are using savings to pay for their holidays this year.
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Matt Howlett, senior research executive at Opinium, said: “Our data suggests that holidays will look slightly different for a significant number of UK adults this year, as they look to cut back on costs.
“Many are compromising on the length of their holiday or where they go to, while others are prepared to inconvenience themselves such as with a middle-of-the-night flight.
“With holiday costs skyrocketing during peak season, it’s also no surprise that a quarter are prepared to take their children out of school early.
“As so many make cutbacks to their holidays this year – and with cost being the main factor for those not going away – the travel industry may need to assess prices and deals to encourage more people to go away in future.”
Opinium surveyed 2,000 UK adults in March and another 2,000 UK adults in June.
News of the research came as the BBC spoke to parents who had taken their children out of school to take advantage of cheaper prices during term time.
One travel agent told the BBC that holiday costs can be as much as 40% higher during the school holidays.
A Lancashire mother told the broadcaster: “It was £5,500 to go in the summer and to go in February it was £2,500, it’s a no brainer.
“We know primary school age is important, but they’re just babies compared to GCSE age.
“They should be living life and experiencing different places around the world if they have that opportunity.”
She and her husband were each fined £120 after taking their children out of primary school for the trip to Egypt.