Tourism bosses in Los Angeles say most attractions and tourist businesses in the city are “fully operational” in the wake of devastating wildfires earlier this month.
The Los Angeles Tourism & Convention Board has also launched a Dine LA programme to showcase the city’s restaurants and raise funds for wildfire relief efforts.
Adam Burke, chief executive of the tourism board, said: “Our hearts are with all Angelenos who have suffered loss during this incredibly difficult time, and we are grateful beyond words to the first responders and all who have provided aid to our community from across the country and around the world.”
He said more than 540,000 Angelenos work in the tourism sector and more than 1,000 local businesses rely on the industry for their livelihoods.
This means travellers continuing to visit LA “has never been more critical”, he added.
“In moments like these, tourism does more than drive our economy – it becomes a lifeline in supporting our community’s recovery,” he said.
“As the second-largest city in the US, the vast majority of our world-class attractions and tourism-related businesses remain fully operational, and we continue to welcome visitors with the warmth, creativity and vibrancy that make LA so unique.”
As part of the dining programme, for each Dine LA reservation made, LA Tourism will donate $5 to the American Red Cross up to $50,000 and – thanks to a $5 matching contribution from Banc of California, the largest independent bank based in Los Angeles – the total possible donation will double to $100,000.
“Our tourism partners are dedicated to providing a safe and welcoming experience for all, whether you’re a local enjoying a staycation or a guest from anywhere around the globe,” he added.
“Los Angeles Tourism & Convention Board will continue to provide meaningful ways for travellers to engage with and support our recovery efforts.
“We are profoundly grateful for the strength of our community and the extraordinary outpouring of love for our City of Angels, and know that brighter days are ahead.”
More: Tourists urged to ‘plan a trip’ to support Los Angeles wildfire recovery