UK members of Virgin Atlantic’s Flying Club can sign up to Virgin Red – Virgin’s new rewards club.

New and existing Flying Club members can link their Flying Club account in order to create a shared Virgin Points balance that they can use across either programme.

It means they will have more earning and spending opportunities for their Virgin Points – the “universal Virgin currency”.

Virgin said points can be used on a range of purchases, from Greggs sausage rolls to theatre tickets bought through London Theatre Direct.

They can also use points gathered from shopping with Marks & Spencer or Etsy towards paying for a seat upgrade on their next flight or a case from Virgin Wines.

They can support charitable causes through Virgin Money Giving, via Virgin Red’s Points for Good category.

Flying Club members in the UK will be contacted with more information about Virgin Red over the coming weeks.

Any new members joining Virgin Atlantic’s Flying Club from Monday (February 8) will also be automatically enrolled into the Virgin Red rewards club, once they have linked and activated their account.

Siobhan Fitzpatrick, chief digital and marketing officer at Virgin Atlantic, said “We’re committed to rewarding those who choose to fly with Virgin Atlantic and we know how important Flying Club is to members old and new, so I’m thrilled to launch such an exciting proposition by adding extra benefits through Virgin Red for our loyal members.

“If you’re a frequent flyer or simply looking to join Flying Club, Virgin Red makes it easier to spend on the everyday, whether that’s using points from a family holiday for your daily Greggs coffee or collecting points by switching your energy account towards that lucrative cabin upgrade.”