A new TV advert challenges common misconceptions about what older people get up to on cruise ships.
The ad for over-50s brand Saga Cruises sees British actor Nicholas Farrell return as the main character.
The intention is to challenge opinions that cruising is all about afternoon naps and buffet food.
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The ad called ‘You’re Still Not Wrong’ sees Farrell deliver commentary on the cliches of what older people do on a cruise while on board the ship Spirit of Adventure.
It kicks off with al fresco, group-yoga and ends on the sun deck with an afternoon gin and tonic.
The new promotion is accompanied by social, digital and print advertising campaigns.
The line’s chief marketing officer Hannah Fisher said: “This ad really challenges perceptions of cruising as ‘old-fashioned’ and is very much focused on people who, as they age, live a life very different to how their parents did.
“It showcases an array of what we have on offer, such as fine dining, health and fitness classes and a general sense of the good life. All-inclusive boutique luxury, under one roof.”