Outgoing P&O Cruises vice-president sales and marketing Alex Delamere-White is to join retirement community developer McCarthy Stone as chief commercial officer.

Delamere-White’s departure from P&O Cruises was announced on Tuesday morning. He will join McCarthy Stone in “early summer 2021” after a 12-year spell with Carnival UK, where he previously worked for Princess Cruises and Cunard.

In his new role he will join the executive committee and be responsible for all sales and marketing activity for McCarthy Stone, which describes itself as “the UK’s leading developer and manager of retirement communities”.

John Tonkiss, chief executive, said: “We are absolutely delighted to welcome someone of Alex’s calibre to McCarthy Stone. He joins with a huge amount of experience from another leading business and brings considerable sales and brand-building knowledge. He is an excellent marketer who will further develop our marketing effectiveness and help us deliver our growth plan.”

Delamere-White added: “McCarthy Stone is going through an exciting period and I am proud to join the market leader in the retirement community sector.

“The business showed its value during the Covid-19 pandemic by helping keep its customers safe and well. To continue to be successful and support older people we must demonstrate the value of and evolve the retirement living proposition. I look forward to using my knowledge and experience to make McCarthy Stone one of the great UK brands.”