Luxury specialist Panache Cruises has named sector blog Cruise Blondes as its fourth ambassador for the brand.
The digital cruise-focused platform has been developed by journalists Rebecca Barnes and Karen Pasquali Jones.
It went live in October 2020 as a lifestyle platform for travellers.
The collaboration positions Cruise Blondes as Panache Cruises’ exclusive digital platform partner while Panache becomes the platform’s exclusive luxury cruise retail partner.
Ship visits, events, press trips and many joint marketing campaigns will be undertaken between the two parties.
Panache Cruise managing director James Cole said: “As soon as we met Rebecca and Karen we knew we needed to secure a working partnership with them.
“Their experience and knowledge of the cruise industry is hugely impressive and the digital platform they have created has massive potential. Not only that but they exude energy and passion about all things cruise, and they represent a great strategic and cultural fit for Panache Cruises.”
Barnes and Pasquali Jones added: “James has a history of success and integrity within the cruise industry, and we believe there is a strong synergy between us and his new venture.
“We are passionate about cruising, and believe our editorial expertise combined with James’ drive, knowledge and business acumen will make for a dynamic partnership.
“As cruise returns after 14 months of paused operations, we are looking forward to inspiring both new and loyal cruisers to book their next luxury voyage and explore incredible destinations around the world.”
Entertainer, singer, actor, TV presenter and member of boy band Blue, Duncan James was named as the company’s first ambassador last July.
Rich and Helen Chalu of ‘Visit With Us’ and cruise writer Gary Buchanan have since been recruited as ambassadors.
Cole said: “Our ambassadors are made up of a diverse and complementary collection of individuals and teams who can add value to our business and our customers’ experiences.
“What we love about Rebecca and Karen is their fun and contemporary approach which we believe will really resonate with our customers when helping them decide where to cruise next, and with which cruise line.
“During these recent months we have taken the time to further develop our business so that at the point of when cruising returns, Panache Cruises will be best placed to take advantage of the pent-up demand we know exists.”