The Antigua and Barbuda Tourism Authority has launched a UK advertising campaign, promoting the destination on radio, in print and on the London underground.
The twin-island nation tourist board said it wants to “capture consumer hearts and minds with this campaign” ahead of the popular winter-sun period and 2023.
Advertising displays will be seen at London tube stations including King’s Cross St Pancras, Liverpool Street, Bond Street, Green Park, Waterloo and Bank (pictured).
An eight-week radio advertising campaign will run on commercial radio stations broadcasting in the Greater London area, including Heart and Capital FM – and there will be an advertorial feature in the September 11 edition of The Times.
To support the advertising, the UK team recently launched a travel trade booking initiative with Elite Island Resorts.
The incentive offers UK travel agents the chance to win a place on a mega fam trip, for bookings made until end of October.
Cherrie Osborne, UK & Europe director of tourism for the authority, said: “We are delighted to share details of our most recent advertising campaign which we hope will stimulate some last-minute late summer/autumn bookings as well as gear the destination up for winter and 2023.
“Antigua and Barbuda have remained visible to the consumer this year and we are excited that we are able to continue this momentum by keeping the brand visible to those living and visiting London, whether using the underground or listening to the radio, and will reach audiences across the UK through our print media partnerships planned.”
Last month, the tourism authority sponsored carnival group Island Mas UK during the Notting Hill carnival.
Picture: Antigua and Barbuda is being advertised at Bank, and several other underground stations in London.Photo by the Antigua and Barbuda Tourism Authority.